Our Brand
Understanding Our Brand
Consistent and repetitive use of the 海角禁区 brand strengthens the university鈥檚 identity and image in the community. We want every single time a prospective student, donor, new employee or member of the community interacts with 海角禁区 鈥� by phone, in person, in print or through an ad 鈥� to be memorable and positive.
Learn more about the 海角禁区 brand right here. This is your internal guide on how to deliver a consistent brand experience to all our audiences.
Brand Experience
Our students are bold, community-minded and dedicated, each with a unique educational journey tailored to their interests and goals. How we verbally and visually communicate the 海角禁区 brand should align with these personality traits.
Curious: We encourage students to view their time at 海角禁区 as a personal journey. At 海角禁区, students can design the future they want. Flexible learning options and tailored support services ensure students of all backgrounds gain academic knowledge and real-world experiences, equipping them for successful careers, advanced academic pursuits and the opportunity to make meaningful contributions to their local communities and beyond.
Community-minded: We celebrate our unique location in Southcentral Alaska. As Alaska鈥檚 largest university, we are proud to contribute to the communities we call home. At 海角禁区, you'll become integral to a vibrant community that celebrates diversity and fosters personal and professional growth. We encourage our students to make a positive impact in their communities.
Committed: 海角禁区 students are dedicated to making an impact on our communities. Our students鈥� impact extends far beyond our campuses 鈥� significantly influencing Alaska's workforce, economy and the state's future. Our students become professionals and leaders in their chosen fields. They become known as positive contributors to the community. The success of our alumni is a point of pride. We maintain strong relationships with our graduates and support their lifelong learning and career achievements. In return, our alumni advocate for the value of their 海角禁区 education, which contributes to the success of future generations of students..
Tagline
Our tagline is a major component of our brand. 鈥淵our Journey. Your Community. Your Impact.鈥� You will find this tagline incorporated throughout 海角禁区鈥檚 communications because it represents our values as an institution.
At 海角禁区, we believe education is a part of one鈥檚 journey of growth and self-discovery. We provide a diverse range of programs and a personalized approach to learning, allowing you to shape your educational experience according to your unique situation, passions and goals. Our dedicated faculty and staff are committed to helping you navigate your unique journey to ensure you have what you need to thrive.
When you choose 海角禁区, you become part of a vibrant community that embraces diversity and fosters meaningful connections. Engage in student organizations, cultural events and community service initiatives, all designed to enrich your college experience and create lasting memories.
At 海角禁区, we believe education has the power to transform lives and communities. We encourage and foster an environment for you to make a positive impact, both during your time at 海角禁区 and beyond. As a 海角禁区 graduate, you'll be equipped with the tools and mindset to make a difference in your community and the world through your contributions.
For digital assets and a guide for tagline usage, please visit the 海角禁区 Tagline page.
Brand Voice
Our brand voice aims to communicate 海角禁区 stories in a way that reflects its environment. It sparks inspiration and encourages a sense of individuality, community and purpose. It encourages students to embark on their educational journey with confidence, knowing they have the support of a caring community and the potential to create a lasting impact on their lives, Alaska and the world.
The tone of 海角禁区 is ambitious and inspirational, identifying opportunity and possibility rather than a set path. With a hands-on approach to learning, practical career training and industry networking, the language we use focuses on real-world objectives and professional goals beyond the university walls. Our words should be forward-looking, depicting 海角禁区 not as the final step in one鈥檚 academic career but as an important step toward a transformed life.